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Abu Dhabi gets a stake in Virgin Galactic, the world’s first spaceline
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Football in the sky: The massive sporting kingdoms of Emirates and Etihad
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Defining a new generation of Arab intellectuals: Abu Wardeh v Gorani |
As if F1 driving wasn’t extreme enough, seven-time Formula 1 champion Michael Schumacher recently ... |
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As both airlines continue to build their brands internationally, their recent investments in European football .... |
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Investigating truth, searching for love, and bringing the news to your front door; just part of the everyday grind for Nima Abu-Wardeh and Hala Gorani... |
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Arab Business leaders
In this forum, O2 takes a look at some of the most important Arab business leaders of today. From banking to politics, energy to telecommunications, these individuals have achieved incredible success while advancing best practices in their respective industries ... |
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O2 PR does media training for National Bank of Abu Dhabi (NBAD)
Even the most experienced executives can be reluctant to talk to the media when it comes to unpopular topics ... |
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Young & Rubicam ‘resists the usual’ and partners with Virgin Atlantic
Young & Rubicam (Y&R) is one of the most decorated agencies in the ad world, and their effort has now taken them up into the clouds—literally. In September, it was announced that Y&R would be teaming up with Virgin Atlantic, who is shifting creative duties on its U.S. ad account to Y&R..... |
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Middle East Public Relations Congress welcomes back O2 Public Relations as Headline Sponsor
| Although ad spending in the Middle East has dropped considerably since this time last year, other aspects of the marketing industry continue to grow by leaps and bounds.... |
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Branding MENA Telecom Giants 101
While we all enjoy our Black Berries and iPhones, very few people understand the complex network of companies that control the mobile telecom market. Zain Group (Zain) and MTN Group (MTN) are two of the largest global mobile operators in the Middle East and North Africa.... |
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As the newest agency of the O2 Network, O2 Branding is both honored and enthusiastic about being the Headline Sponsor ....
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| In looking at the effects of the worldwide economic recession, the Sky News team investigates how the lives of some Emiratis have changed... |
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| Muji: Japan’s ‘Brand X’ |
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ADCB flies 10,000 miles for creative work |
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World leaders connect with O2 Network in Leaders in Dubai Business Forum
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| Translated, Mujirushi Ryohin means “no label quality goods,” and this pretty much sums up the brand’s approach ... |
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Laying out a new advertising campaign is a big task, and ADCB certainly took their time to consider ... |
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Everyone wants to be the person to lead their business to growth in 2010, but conviction means nothing without effective planning... |
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| Hong Kong: The gorilla of Asia’s advertising industry |
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‘Be part of the discussion!’
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| With a growing appetite for online information and with high levels of discretionary income, it’s no wonder that Hong Kong has become one of the premier locations for a fast-growing and innovative advertising industry .... |
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The O2 Newsletter isn’t just a summary of the work our organization has done during the past month; it is a forum in which we discuss the issues and events shaping the global marketing industry... |
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A legend in the making
| Ahmed Helmy has helped redefine Egyptian cinema over the past five years. Through laughter and honesty, this young comedian has been a pioneer in what he likes to call the ‘Youth Cinema’ of the Arab world.... |
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Will Saudi brands go global?
| One of the major differences between Saudi brands and other Gulf companies is that many of those found in Saudi Arabia (KSA) have been around for much, much longer. The country itself is older than many .... |
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O2 Network profiles creative talent
| Meet the individuals behind the campaigns in this month’s interview with some of the O2 creative team. Representing O2 Marketing Communications, Gyula Deak and Marcia Johnston share their thoughts on working in the Gulf and how they’ve become part of the O2 Network
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