O2 Bahrain Successfully Launched Wahoo!

O2 Bahrain has managed all the activities associated with the official launching event of Bahrain’s Wahooo! Waterpark on December 9th, 2009. 

His Highness Sheikh Sultan bin Hamad Al Khalifa inaugurated the Middle East's first ever temperature controlled, indoor/outdoor high rise, high-thrill Wahooo! Waterpark and has expressed his excitement and gratitude of Wahooo uplifting a new set of leisure standards in Bahrain. 

Based on a research oriented strategy, O2 Bahrain allocated a “Tropical” theme for the event while ensuring that all the aspects including venue branding, entertainment and F&B match the overall concept, look and feel.

O2 Bahrain organized a series of stunning scenes and spectacular performers who have come from the UK to perform especially for this occasion.  Aerial acrobats, international 'flow riders', fire jugglers and a 'power-pyrotechnics' fireworks performers kept the crowds on their feet and helped create a vibrant and lively atmosphere in unleashing each section of the waterpark.

Alongside of organizing the entertainment, O2 Bahrain handled the branding of the venue itself adding little touches in attempt to add to the overall look and feel of the setting.  Guests were amazed by the very little details of the event such as the center pieces of the cocktail tables which included a hand made sand castle custom made especially for this occasion. 

Guests also had a chance to enjoy a hand-selected menu of light canapés while gazing at a number of astonishing shows, some which took place on the waters of the waterpark itself.

Over 200 VIP guests and media members attended the launch ceremony.  Kuwait TV, Gulf Daily News, Akhbar Al Khaleej Newspaper, Bahrain This Month Magazine and Radio Bahrain were one of the many media outlets which covered the launching event extensively and provided detailed editorials of the launch. 

Located in Bahrain’s City Center Mall, Wahooo! Waterpark Bahrain is a 15,000 square metre indoor “aqua park” presenting an incredible mix of slides, chutes and rising rapids in the largest temperature-controlled waterpark in the region. Among the many attractions is the exciting ‘Flowrider’, one of the world’s largest full size surfing machines, a 190 metre ‘Masterblaster Rollercoaster’ and a four-lane ‘Matt Racer’ that loops around the outer edge of the waterpark. All this is at a guaranteed 30 degrees Celsius – all year round.

Having been appointed the exclusive advertising and media consultant of Wahooo! Waterpark, O2 Marketing Communications will continue to provide Wahooo! with exceptionally creative advertising services and comprehensive media strategies in order to effectively launch the Wahooo! Brand in the region. 

Samer Nassif, General Manager of O2 Bahrain said: “We are very happy with the results and the successful outcome of our very first challenge of launching Wahooo! waterpark.   Based on our partner’s gratitude and the positive publicity created, I do believe we were able to live up our Wahoo’s anticipation and the public’s expectations.

He also added: “We are very proud to associate ourselves with the first water park of its kind in the Middle East, and we look forward to unleashing our imaginations, and showcasing fresh creative concepts that will create extensive awareness of the brand while shedding the light on the exciting adventure of Wahooo! as a premier regional destination”.