O2 Newsletter : December 2009 :Saatchi & Saatchi Lovemarks: The future beyond brands

Saatchi & Saatchi Lovemarks: The future beyond brands

* Brand expert Simon Middleton tells a workshop audience about Kevin Roberts' 'Lovemarks' concept and applies it to small business.

According to Saatchi & Saatchi, one of the world’s leaders in creative advertising, brands today have run out of juice. More and more people in the world have grown to expect great performance from products, services and experiences. And most often, they get it. Cars start on the first time, fries are always crisp, and your dishes always shine.

A few years ago, Saatchi & Saatchi looked closely at the question: What makes some brands inspirational, while others struggle?

The answer lay in the creation of Lovemarks.

The idea of a Lovemark is that it is a product that transcends traditional brands. A Lovemark delivers beyond consumer expectations of great performance. They not only demand respect, but connect with consumers in a way that traditional brands don’t.

Lovemarks reach your heart as well as your mind, creating an intimate, emotional connection that you just can’t live without.

In the book The Lovemarks Effect: Winning in the Consumer Revolution, Saatchi & Saatchi CEO Kevin Roberts brings together the most engaging and insightful stories from his experiences in the creative world. Roberts’ latest offering contains inspirational stories from business owners, industry metrics, practical advice, big ideas and examples of great work.

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