Real estate finds value in a world of turbulence
  Research. Engagement. Service.
  Business Week’s Top 100 Brands

If you’ve lived in the UAE for any small amount of time, you know that property development is the booming business which all other businesses depend on. That was until the market bottomed out just over a year ago. .... Know Morevideo

  The economic recession has not fundamentally changed the marketing industry. In fact, the industry’s core principles are perhaps the only thing to remain in today’s economic climate .... Know More   For the ninth consecutive year, BusinessWeek has teamed up with Interbrand, a leading brand consultancy firm, to publish the ranking of the top 100 global brands. “Leaders” are judged by their dollar value, and it’s no surprise which....Know More
Arab Business leaders
Ahmad started his first design studio in 1991 while still studying architecture at the University of Jordan. Since then he has been involved in various pioneering publishing, design and technology ventures in the Middle East, where he assumed leading positions in design, branding, user experience, information technology and internet consulting. ... Know More
O2 boosts entrepreneurship in difficult times through the Global Entrepreneurship Week 2009
Today marks the successful completion of the GEW which consisted of an intensive week of events.... Know Morevideo
 
Branding Luxury in the UAE
From the traditional to the modern, the 155-year-old Louis Vuitton brand – part of the largest luxury-goods maker LVMH network – continues to evolve and expand across the globe. Last month in Dubai, the company launched one of its “global” stores in Dubai Mall. The brand’s first entrance into the Middle East market was in 1983 when it opened in Kuwait City.... Know Morevideo
What keeps Comms bosses awake at night?
What is written at the top of a comms director’s to-do list? And what is he or she fretting about on the commute to work? To answer these questions, PRWeek teamed up with Brands2Life....Know More
Revving up the Porsche identity
When you think of Porsche, you may think of sleek German engineering; style and power crafted together in a machine that redefines the driving experience. Perhaps your car of choice is a red 911 Turbo, or perhaps a black-tinted Cayenne S that allows you to sit up a bit higher when passing others on the road..... Know Morevideo
It started off as a regular presentation, but people were soon out of their chairs and dancing on stage. Fun and engagement have always been defining characteristics of the O2 culture, and at this year’s Brand Summit and.... Know More
Fruit and Nuts Anyone?   Saatchi & Saatchi Lovemarks: The future beyond brands   11 Lessons in 11 Months
It may seem like a trivial business on the surface, but when you examine the leisure culture of Mediterranean people, you understand that snacking is a truly integral part of... Know More   According to Saatchi & Saatchi, one of the world’s leaders in creative advertising, brands today have run out of juice. More and more people in the world... Know More video   If nothing else this year, individuals and businesses should have learned that it’s always important to have some savings, because you never know when the it’s going to rain... Know More
New Mac Ads Attack the Launch of Windows 7 with Same Old Stereotypes   Inside the changing world of social mobile games
Apple has returned to the ad world once in an attempt to destroy the Microsoft brand, this time focusing on the newly released Windows 7 (a.k.a. Win 7) software...Know More video   The Facebook-led technology shift that allows the “social graph”—or the data matrix—of each person’s friends-network to be connected to external mobile... Know Morevideo
 
  Sir Run Run Shaw leaves Hong Kong television for good
When you think “media mogul”, you probably think of someone like Ted Turner or Rupert Murdoch. When they started their own empires and began in the business, the world looked a lot different than it does today. No internet. No geostationary satellites.....Know More
  O2 Network profiles creative talent

Want to know who the O2 employee of the month is?.....Know More
         
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