JOIN O2 ON A 60 MINUTE JOURNEY INTO THE LATEST AND GREATEST EXAMPLES OF VALUE BRANDING

A 60-minute journey into the latest and greatest examples of Value Branding from around the world, showcasing those value brands that have turned their commercial competitiveness into a consumer cause with cultural spunk and creativity.  Whether it's Target 'democratising design', Virgin 'keeping the air fair', or Woolworth's Everyday Money 'making the most of every day', value branding is now more than ever about positioning versus price, and bringing it to life in everything ... and not always on a big budget!

To make a reservation email Emma Hutchman emma.h@o2network.net

When: February 18th from 7pm – 9pm
Where: Shangri La Hotel

 
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