New strategy to enhancing Customer Service
Series of meetings at Mohammed Bin Rashid Housing Establishment presents new customer service standards

May 25, 2008
Dubai
The Mohammed bin Rashid Housing Establishment (MRHE), has launched a new initiative to revamp its customer service.  Mr Sami Gargash, the Deputy Managing Director of MBRHE, presented the new initiative at a series of meetings with departmental heads and employees from the following departments; front desk employees, donations, housing loans, maintenance engineers, social studies and additionally customer care, secretarial staff, reception and the MRHE call centre.

Mr. Gargash stated in the meetings, the importance of giving excellent customer service throughout the establishment. He emphasised that every employee is the face of the company and that the way an employee interacts with a client should reflect the goals and image of the establishment.

Mr. Gargash said “We are taking this establishment to a higher level where our objective is to provide excellent customer service at all times. He also stressed the importance of good working relationships between employees and highlighted the importance of improving services offered to clients. Making good use of new technology was also included.

The Deputy Managing Director said: “The establishment is on the brink of a new era. In the near future, we will be designating houses for nationals registered in the establishment. It is therefore imperative that we all work together to establish excellent customer services that exceed expectations.”

Mr. Gargash, urged employees to be courteous at all times, especially when dealing with customers.  Other points discussed in the meetings, included; how to handle internal disputes, how to strengthen relationships between employees and to develop a family spirit within the establishment.