Leaders Hosts the First MARKETING 08 Event

International Marketing Leaders and Members of the Chartered Institute of Marketing (CIM) to Convene in Dubai

March 17 2008:
Dubai
The creators of Leaders in Dubai, the highly acclaimed organisers of events that are designed to inspire, enthral and educate senior business professionals across the Middle East, announce the first ever MARKETING 08 event to be held between the 20-23 April 2008 at the Al Murooj Rotana, Dubai. MARKETING 08 is set to be a resounding success with over 30 key leading marketing experts from around the world joining force in Dubai to discuss the latest and most prominent industry topics.

MARKETING 08, the only exclusively designed marketing-orientated event in the region entitled “Creativity in Experimental Times”, will bring an eclectic array of innovative, thought-provoking and alternative marketing strategies and concepts at the forefront of discussion.
Mr. Alan Kelly, Divisional Director of Leaders Presents, the creators of MARKETING 08, said: “MARKETING 08 is truly unique; it is the beginning of a new and ideal platform for debate and dialogue amongst some of the world’s most influential marketers. We are currently experiencing a new age of marketing and for this very reason Leaders has created this event. We are thrilled to be host to local, regional and international key speakers here in Dubai at the first annual event of the series.”

The first in the series, MARKETING 08, is endorsed by the leading international professional marketing body the Chartered Institute of Marketing (CIM). Key speakers include the renowned author of twoNew York Times #1 bestsellers, 'The Tipping Point' and 'Blink', Malcolm Gladwell, IBM’s Vice  President-Marketing Northeast Europe, Katharyn White, Former Press Secretary to HRH The Princess of Wales, Patrick Jephson, Former International Chairman of CIM, Paul Gostick and OgilvyOne Middle East’s CEO, James Duthie.

Commenting on marketing trends, Kathryn White, IBM’s Vice President-Marketing Northeast Europe and keynote speaker of the session entitled ‘Maximise Your Marketing Innovation: Vision, Mission, Reward’, said: “Innovation in marketing is not just about being 'new'. In fact, not everything 'new' is necessarily 'good'. It's about bringing fresh, original ways to add value to your client's business while building on your position and portfolio.”

MARKETING 08 will include keynote presentations and interactive sessions as well as panel session debates and a choice of three tailor-made afternoon breakout sessions. Nick Wiggin, Managing Director EMEA, Ansible, UK, key speaker and moderator of the Mobile Generation Breakout Session, said: “MARKETING 08 is clearly a pioneering event, by addressing the emerging mobile marketing opportunity this event puts itself on the map as the leading event for marketers in the region.”

“Marketers in the UAE and GCC region will gain insight from global developments in this emerging area. This is an opportunity to learn from mobile marketing experiences in Europe, Asia & North America and apply to develop instant brand interaction in the local market”, added Wiggin.

MARKETING 08 is the ultimate opportunity for registered guests to share and exchange their ideas and concepts with their peers. In an intimate and relaxed environment, registered guests will benefit from hearing the most recent, comprehensive and innovative solutions to their marketing needs based on international and regional marketing trends provided by industry experts. To be a part of this exclusive event and have the chance to learn, network and be exposed to new business opportunities, register now on www.leaderspresents.com/marketing.