| |
"Ducab Wire to Win Gold 2007" A Golden Success to Ducab and its Customers
September 26th, 2007
Dubai
In a special initiative in appreciation of its loyal customers, Ducab, the leading manufacturer of high quality power cables in the Middle East, granted gold vouchers to customers. The success of this campaign was celebrated recently with a prestigious gala dinner where Ducab distributors and sales associates were recognized for their hard work with token prizes and awards.
The main objective of this promotion was to support distributors in boosting Ducab building wire sales, and to reposition the Ducab brand within the general construction market. The promotion was also designed to strengthen the relationship between Ducab and its distributors.
Speaking on behalf of the promotion at the Gala dinner, Andrew Shaw, Ducab Managing Director commented, “Our focus is on the spirit of giving back to our customers. Our clients are very important to us, so we strive to make their buying experience a memorable one. The campaign's theme of gold vouchers as prizes, will not only add more value and appreciation for Ducab buyers, but it will also give them a sense of overall delight and prosperity.” "We are glad to see our customers getting value for their money; every customer is rewarded for choosing Ducab products," he added. “This unprecedented promotion was offered by Ducab as a gesture of appreciation to our loyal customers and also to attract new customers,” said Ashish Chatervedy, Marketing Manager of Ducab. “Ducab is propelled by our innovative quality products along with our progress and continuous expansion, but ultimately, it's our customers who we attribute to our success. We feel they are equally responsible for our pioneering achievements, and what better way to celebrate the purchase of Ducab’s building wires than with gold?”
Mr. Shaw added that the gala dinner was held to celebrate the success of the promotion and to recognize the achievements of all those who participated in the campaign. Throughout the gala dinner, awards were presented to honour the hard work of the distributors and sales associates. In recognition of their achievements, Ducab rewarded the top two distributors who achieved the highest volume orders, with a crystal trophy and a holiday cruise across the Mediterranean. In addition to the trophies, many sales personnel from Ducab’s distributors were granted gold coins through a raffle draw.
|
