Over AED 700,000 Redeemable in cash through retail Customer Loyalty Program
April 21th 2010:
Dubai
aswaaq’s Wafa Loyalty Program sees over 44,000 registered members earn nearly a million dirhams in cash
Members in aswaaq’s Wafa Loyalty Program will be receiving an astonishing AED 700,000 of redeemable cash points accumulated through the program according to a recent statement from the program directors. The Wafa Loyalty Program—which has doubled in size in the last six months—is the only retail loyalty program in the country that allows its customers to cash in their loyalty points. The leading UAE retail chain has over 44,000 registered members in the program, comprising approximately 60% of the company’s monthly shoppers.
After reviewing the program’s success during Q1 2010, aswaaq launched a new scheme for its Wafa loyalty card members effective April 1, 2010, wherein they can enjoy up to 10% cash back on their shopping visits. According to Abdul Baset Al Janahi, CEO of aswaaq, the Wafa program has increased overall footfall to the retail chain while bringing additional long-term benefits.
“We look forward to expanding the program in the future in order to give back to our loyal customers; individuals who we feel should share the benefits of our business growth,” says Mr. Al Janahi.
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