At the O2 network, social media is all about sharing our story and activities and interacting with friends, colleagues and clients. It is a way to engage others whilst at the same time offering tips, suggestions and useful materials to others. By facilitating communication individuals can voice concerns and tell their personal story.

So, what exactly is social media? It is an umbrella term that defines the various activities that more…

By Kevin Scott, Staff Reporter
Published: May 14, 2009, 08:07

Dubai: The power of social networking in the UAE was highlighted this week when hundreds of residents responded to a new mother in need of a blood transfusion.
Kristy Anson, a 34-year-old Australian, delivered a baby by Caesarean section on Saturday morning at the American Hospital Dubai.
However, during the operation, her haemoglobin levels dropped below normal and she needed a transfusion of O negative blood.
There was only one unit of her blood type in stock at the hospital. Thus, doctors issued a request for further supplies from Al Wasl and Sharjah, but to no avail.
Kristy’s husband George Anson, a pilot with Emirates, grew increasingly concerned and decided to text his neighbour with an appeal for help, who in turn forwarded the message to as many people as possible.
The message soon appeared on numerous internet forums and spread on social networking websites,
including Facebook and Twitter.

Within hours, hundreds of people had pledged their support offering more…