Because it is important that we all understand exactly what we hear and say, here is a short brand glossary of branding terms we commonly use.
just keep it as your reference, whenever you need it just come here and click on Brand Glossary under Categories
Brand Glossary
Brand A brand is a name, term, sign, symbol, association, trademark or design which is intended to identify the products or services of one provider or group of providers, and to differentiate them from those of competitors. A brand has functional and emotional elements which create a relationship between customers and the product or service.
Brand Attributes Brand attributes are the functional and emotional associations which are assigned to a brand by its customers and prospects. Brand attributes can be either negative or positive, and can have different degrees of relevance and importance to different customer segments, markets and cultures. Brand attributes are the basic elements for establishing a brand identity.
Brand Audit A brand audit is a comprehensive and systematic examination of a brand involving activities (both tangible and intangible) to more…
Loading... 
