Continuously launching festivals and celebrations throughout the year, Abu Dhabi Municipality engages individuals of all ages and backgrounds in the capital. In an effort to target the youth segment of the society, the Abu Dhabi Municipality initiated the Ajial program to encourage individuals to enhance their physical as well as their mental wellbeing. A strong program with a positive message, O2 Marketing Communications was really excited to learn more about the project and was selected to work on the Ajial campaign in January 2010.

The first major cooperation was in Khalifa Park in the city of Abu Dhabi from the January 31sttill the February 13th. The event offered participants a variety of activities and gave them an opportunity to engage with others to learn something new. The activities were divided into five zones that consisted of games, arts and crafts, music, sports and a fun fair. Some of the activities include wall climbing, music bands on stage, face painting, karaoke, magic and clown shows, to name a few. All in all it was a fantastic collaboration that saw hundreds from around the Emirate come together in the spirit of fun and learning! If you didn’t get to see the action at Khalifa Park, keep an eye out for future events from Abu Dhabi Municipality.

Consider the amount of juice you drink in an average week. Think about what you like about that juice specifically. Is it the taste, the price, the brand…maybe all three? Whether you’re loyal to a particular product or just pick whatever is on sale, fruit juices are one of the most competitive products in the FMCG sector, which is why O2MC was commissioned by Al Ain Dairy to showcase why the company is in fact a leader in the market.

This February, O2MC worked with Al Ain Dairy to activate a Natural Juice campaign to highlight the variety of delicious and healthy products offered straight from the source. Creatives got to work immediately identifying the common and not so common visuals associated with the juice “experience”, putting together one central campaign for print ads and video promotions. After photo shoots and countless sketches, everything came together in February as the campaign was launched throughout the UAE.

It’s the dawn of a new day in Qatar’s energy market as O2 Network help Energy City Qatar (ECQ) take off in 2010! The project was initiated in 2006 and they started construction early 2009, although it’s still not clear when the project will be finalized (possibly by the end of 2010).

Energy City Qatar is a fully integrated business cluster that will be the Gulf’s first oil and gas industry hub. ECQ will be a single point of access to the Middle East and global Oil & Gas players in the hydrocarbon value chain. The $2.6 billion project will consist of low-rise office & residential areas offering world class offices for 20,000 people and luxury residences for 10,000.

Envisioned by Gulf Energy, ECQ forms part of the major new city development, Lusail, which in addition to major business and entertainment districts will be home to up to 200,000 residents. Qatar is touted as the most progressive, business-friendly and the fastest growing economy in the Middle East. Home to the world’s third largest natural gas reserves, Qatar has a stable and maturing political environment, a free press, and internationally recognized regulatory environment.

In an important step in its expansion strategy within international business and finance capitals, O2 Network is proud to announce the launch of a new global office based in Hong Kong! The team will meet the increasing demand for creative services in the region and build new businesses in one of Asia’s largest markets. According to Mohammed Johmani, Founder of the O2 Network, the goal of the expansions is to strengthen an industry which is witnessing significant growth but also strong critique and evaluation.

“It’s all about showing value for your services, and that evidence has become increasingly important in light of the worldwide businesses challenges faced during 2009,” says Johmani. “This will be the foundation of our strategy entering into Hong Kong as the demand for communication consultancy services remains strong.”

The launch of O2 Network in Hong Kong, one of the pioneer business capitals in South East Asia, is the first of the company’s Asian offices and is seen as a strategic gateway into regional markets including the world’s second largest economy China. The new O2 office will offer a comprehensive portfolio of the network’s services, including market research, PR consultancy, advertising, branding, and interactive web products.

As more and more expats migrate to the UAE, its only natural that some of their native institutions follow suit. The New York Film Academy in Abu Dhabi is just one example of the many renowned educational bodies that has come to the capital in the past couple of years to train those interested in the world of media and film.

The New York Film Academy (NYFA) was founded on the philosophy that “learning by doing” combined with best industry practices is more valuable than years of theoretical study for filmmakers and actors. This educational model allows students to achieve more in less time than at all other acting and film schools in the world.

The New York Film Academy is honored to be the acting and film school of choice of many Hollywood filmmakers and actors who have sent a son or daughter to study with them. They include Steven Spielberg, Al Pacino, Robert Downey Jr., Jamie Foxx, and even Bono from U2!

NYFA’s accelerated two year fine arts degree are structured for students who want intensive training from award winning faculty using professional facilities and equipment starting their first day of classes; better preparing them for a career in motion picture and entertainment industries.

For those that are considering college or looking to sharpen their skills, the film schools and acting schools offer evening filmmaking workshops, and acting workshops. The academy also hosts summer film camps and acting camps throughout the world that are designed for high school students.

If you were here ten years ago, something like this would sound like a far off dream (in fact it was for many aspiring film students). With institutes like twofour54 and NYFA growing, plus the newest CNN international headquarters being established in the capital, the sky is the limit for those looking to break into the biz in the UAE capital.