GACA (General Authority of Civil Aviation) has selected O2 KSA to develop the brand identity of the Saudi Domestic Airports and O2 has worked closely with the client to identify the branding challenge and new brand positioning. O2 has conducted several ‘Oxygen’ session workshops after which we found the right direction for the logo. After designing the logo, we could then start on activating the brand by creating the collaterals, from gates branding to uniforms to the airport signage. The collection of these materials was the biggest challenge for us, and so far the client has been very pleased with the creative direction of KSA’s domestic airports, which will continue to be developed in the coming months by the O2 team in Jeddah.

It’s the dawn of a new day in Qatar’s energy market as O2 Network help Energy City Qatar (ECQ) take off in 2010! The project was initiated in 2006 and they started construction early 2009, although it’s still not clear when the project will be finalized (possibly by the end of 2010).

Energy City Qatar is a fully integrated business cluster that will be the Gulf’s first oil and gas industry hub. ECQ will be a single point of access to the Middle East and global Oil & Gas players in the hydrocarbon value chain. The $2.6 billion project will consist of low-rise office & residential areas offering world class offices for 20,000 people and luxury residences for 10,000.

Envisioned by Gulf Energy, ECQ forms part of the major new city development, Lusail, which in addition to major business and entertainment districts will be home to up to 200,000 residents. Qatar is touted as the most progressive, business-friendly and the fastest growing economy in the Middle East. Home to the world’s third largest natural gas reserves, Qatar has a stable and maturing political environment, a free press, and internationally recognized regulatory environment.

In an important step in its expansion strategy within international business and finance capitals, O2 Network is proud to announce the launch of a new global office based in Hong Kong! The team will meet the increasing demand for creative services in the region and build new businesses in one of Asia’s largest markets. According to Mohammed Johmani, Founder of the O2 Network, the goal of the expansions is to strengthen an industry which is witnessing significant growth but also strong critique and evaluation.

“It’s all about showing value for your services, and that evidence has become increasingly important in light of the worldwide businesses challenges faced during 2009,” says Johmani. “This will be the foundation of our strategy entering into Hong Kong as the demand for communication consultancy services remains strong.”

The launch of O2 Network in Hong Kong, one of the pioneer business capitals in South East Asia, is the first of the company’s Asian offices and is seen as a strategic gateway into regional markets including the world’s second largest economy China. The new O2 office will offer a comprehensive portfolio of the network’s services, including market research, PR consultancy, advertising, branding, and interactive web products.