Consider the amount of juice you drink in an average week. Think about what you like about that juice specifically. Is it the taste, the price, the brand…maybe all three? Whether you’re loyal to a particular product or just pick whatever is on sale, fruit juices are one of the most competitive products in the FMCG sector, which is why O2MC was commissioned by Al Ain Dairy to showcase why the company is in fact a leader in the market.

This February, O2MC worked with Al Ain Dairy to activate a Natural Juice campaign to highlight the variety of delicious and healthy products offered straight from the source. Creatives got to work immediately identifying the common and not so common visuals associated with the juice “experience”, putting together one central campaign for print ads and video promotions. After photo shoots and countless sketches, everything came together in February as the campaign was launched throughout the UAE.