Digital interactive content is one of the most dynamic areas of the creative industry. Earlier this quarter, O2i showed that they are an undeniable force within the local market, and that even the big boys may not be able to keep up.

Since starting negotiations last December, O2i has built a strong relationship with the Abu Dhabi Urban Planning Council (UPC), which this February decided to enlist the services of the O2i team on a retainer basis. UPC had previously worked with Impact/BBDO for several years, but were looking for something new out of the market.

The relationship initially began as a two websites project focusing onEstidama and the Urban Planning Commission. After completion, O2i was commissioned to do a series of micro-sites, which received some very positive feedback. UPC was very happy with O2i’s quality and business culture, and negotiations began on a long-term partnership. As UPC continues to work on the establishment of Abu Dhabi’s 2030 vision, the future looks bright for the O2i team.