At the O2 network, social media is all about sharing our story and activities and interacting with friends, colleagues and clients. It is a way to engage others whilst at the same time offering tips, suggestions and useful materials to others. By facilitating communication individuals can voice concerns and tell their personal story.

So, what exactly is social media? It is an umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words and pictures. It is online communications in which individuals shift flexibly between the role of audience and author to form communities built on shared interests. This interaction, and the manner in which information is presented, depends on the varied perspectives and “building” of shared meaning, as people share their stories, and understandings.

Social media includes internet forums, weblogs, social blogs, wikis, podcasts, email, instant messaging, whereas examples of social media applications include; google groups (reference and social networking), Wikipedia (reference) My space and Facebook (social networking), You tube (Social networking and video sharing), Second Life (virtual reality), Flickr (photo sharing), Twitter (social networking and microblogging)

Here at O2 Marketing Communications we pride ourselves for being one of the leaders in social media. In the last 6 months we have created a blog, uploaded videos to you tube and more recently launched PR2.0.  PR2.0 is a concept, which was created following an analysis of how the web and multimedia are defining PR and marketing communications that will showcase press releases and videos of O2PR’s clients. As the latest technology in the web industry, the PR2.0 is an online community. It will publish and share information to increase communication amongst stakeholders whilst at the same time allowing visitors to add comments online. It is a chance to not only to work with traditional journalists, but also to engage and talk with customers directly