
Advertising in O2 relies on our unique blend of skills and expertise. Bearing in mind that we are marketers first, we are powered by our proven methodology, extensive experience and information technology.
Our advertising department is supported by our creative team that consists of a group of talented designers, art directors and copywriters all of whom are guided by a dedicated creative director.
Our advertising services include BTL “Below The Line” and ATL “Above The Line” services as well as branding services that compliment the clients’ Advertising campaigns.
The ATL services include media strategy and planning for local and regional media channels such as TV stations, newspapers, online media and radio stations in addition to outdoor media.
BTL services comprise of a less conventional method and focuses on direct means of communication. It focuses on opportunities to reach the audience on a one-to-one basis. BTL includes brand development and awareness, brochures, exhibitions, direct mail, and POS “point of sales” materials.
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