Genetic disorders such as Thalassemia pose a significant problem in the UAE, challenging the medical, social and financial resources of the nation.  In an attempt to raises awareness about the most common hereditary blood disorders, the Genetic Diseases Association (GDA) has recently entered into a strategic partnership with O2 Public Relations.

H.E. Dr. Maryam Matar, Executive Director of the UAE Genetic (UAEGDA) welcomed the support of O2 Public Relations this month. As per the signed agreement, O2 will play an active role in raising awareness about common inherited blood disorders that affect the UAE.  In line with the UAE federal government's vision to make the country free from Thalassemia births by 2012, H.E. Dr. Maryam Matar, Executive Director of the UAE Genetic Diseases Association (UAEGDA) has welcomed the support of O2 Public Relations.

The agreement was signed by H.E. Dr. Maryam Matar, Executive Director of the UAE Genetic Diseases Association (UAEGDA) and Mr. Mohamed Johmani, Managing Director of O2 Public Relations, in the presence of officials and members from both sides.

“We are pleased to join forces with O2 Public Relations, who will work with us closely to assist us in achieving our goals and objectives through new innovative media and marketing plans, with an emphasis on raising the public awareness on the identified population-specific common inherited disorders; which not only strain our medical resources, but also drain the financial resources of our nation,” said Dr. Maryam Matar.