Blogs are popping up all over the place with many companies now contemplating whether they too should be blogging. So, why have a blog? Is it really worth it?

Whilst many people say blogs are worth it, there are those who are just not that interested in the blog. At O2 we are definitely for the Blog which is why after many months of internal debate we are finally online and blogging away. Is it helpful? Well, yes it is. It is our little escape. It gives us that small outlet where we can raise questions, add comments, upload something interesting we found and share it with the rest of our team. It enables us to track the development of an idea and create personal archives and observe the evolutions of ideas.

Whilst blogging can give employees the opportunity to write about whatever the want, it can also provide feedback for management who can observe key issues being discussed in the office.

So, why blog? Well, why not? It does no harm. At the end of the day, who knows you might learn or discover something that turns your day right around?