O2 team members were recently granted the opportunity to participate as partners in the London Design Festival, showing their support and passion for innovative design.  They took advantage of all the attractions that London has to offer, touring historic sites and experiencing fine art at the world renowned Tate Gallery, housing the masterpieces Picasso, Andy Warhol and Rothko just to name a few. 

The London Design Festival is an innovative celebration of world-class talent that showcases the design work of artists from across the globe.  It is one of the world’s biggest design festivals that attracts thousands of visitors world-wide who come to see what’s hot on the design scene. 

This trip afforded O2 team members the rare opportunity to be exposed to the latest in design and discover innovative creative mediums, showcasing original (and sometimes bizarre) product design.  It gave members the occasion to discover the scope of the international design scene first-hand.  The O2 team discovered that the most original pieces were often the ones that were the simplest and most solution-driven, that combine art and function.  The saying ‘simple ideas, great solutions’ certainly does ring true!     

Check out O2’s profile on the London Design Festival Website at
http://www.londondesignfestival.com/partner under ‘O’ for O2!