The news that the GT-R, which began its journey as a star in play station games such as Gran Turismo and is now on the roads, is turning heads across the US.  Having used this can for years in play station and then actually launching it has created ripples across the industry, not to mention the marketing industry.

As teenagers around the world saw the GT-R on play station over the years, behind the scenes creative geniuses were five steps ahead, developing and making “the real thing.” As a marketing ploy, the launch of the GT-R came as a real surprise, not to mention for marketing professionals given that Nissan managed to entice their target audience to talk about and spread the hype about the new car without spending a dime on marketing on PR.

What is so special about the GT-R? Well it’s a legend.  Its top speed is an amazing 314 Km/h. At the famous Nürburgring track in Germany it even beat the Porsche 911 Turbo by 3 seconds by coming 5th.   Just 1 second slower than the Porsche Carrera this car does 0-100km/h in 3.2 seconds. To put this car in its correct context, the Bugatti Veyron was in 10th place and the new BMW M3 CSL in 23rd place.  As the supercar of the year in 2007 at the Top Gear awards this car has become something of a legend, first on the screen as now as driving reality. To date, even Aryton Senna's nephew Bruno Senna prefers the GT-R to the Porsche 911.

Compared to the Maserati GranTurismo there is no comparison in performance. The GTR beats the Maserati in every way.  Cost wise, the GT-R wins again. Whereas a Maserati costs around 550 000 AED, the GTR is 320 000 AED. One could say that the Maserati looks good, with its amazing interior and Italian style that stops traffic and turns heads, but in terms of sheer performance the GT-R tops the list as the better sports car in terms of acceleration and quick turns. It is an aggressor, an animal and although it is not as beautiful as the Italian Maserati the GT-R is built for street racing and for drivers who like to live on the edge.