Throughout  2008 and into 2009, a unique retail concept will be popping up in communities across Dubai. With 2,000,000 sq feet of authentic retail space, twenty community centers and more than 40 supermarkets planned, aswaaq will be a major player in the Dubai retail market.  Inspired by the Arabic souk, aswaaq community centers host a friendly and vibrant supermarket complimented by a range of quality shops and services.

With the exciting upcoming launch of aswaaq’s  first community center in Nadd al Hamar, O2 worked overtime to create an energised, colourful and spirited campaign.  The series of ads are aimed to inform the public about aswaaq and generate anticipation.  Much like the aswaaq shopping experience, the campaign character is fresh, warm and lively.   Let’s all speak aswaaq!