If you are reading Gulf News or Al Khaleej this month, no doubt the new Ducab Ad campaign will grab your attention. With its eye-catching ads, vibrant in colour and design, the  ‘Life moves with Ducab’ advertising campaign stems from the company’s vision to promote the company to the general public and to companies Ducab seeks to do business with. The compelling emotional ad that connects with its viewers has 5 key visuals that tell the story about how ‘Life moves with Ducab.’

 Striking the right balance between business and pleasure, the vibrant artistic colourful characters are made out of Ducab building wire and can be seen engaging in various activities at a construction site, a street site and a port site. Conveying the message that life is moving from the past to the future with the help of Ducab cables, it stipulates who Ducab are and what they do. The viewer is thus left not only with a memorable image of the building wire characters but the essence of who Ducab is and what they bring to the region. Ultimately it raises the question, where would be without cables?