
Advertising in O2 relies on
our unique blend of skills and expertise. Bearing
in mind that we are marketers first, we are
powered by our proven methodology, extensive experience
and information technology.
Our advertising department is supported by our
creative team that consists of a group of talented
designers, art directors and copywriters all of
whom are guided by a dedicated creative director.
Our advertising services include BTL “Below The
Line” and ATL “Above The Line” services as
well as branding services that compliment the clients’
Advertising campaigns.
The ATL services include media strategy and planning
for local and regional media channels such as TV
stations, newspapers, online media and radio stations
in addition to outdoor media.
BTL services comprise of a less conventional
method and focuses on direct means of communication.
It focuses on opportunities to reach the audience
on a one-to-one basis. BTL includes brand development
and awareness, brochures, exhibitions, direct mail,
and POS “point of sales” materials.
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